Year: 2025
Type: article
Study design: Observational Study
Abstract: The aim of this study is to determine how service quality influences tourists’ interest in revisiting or staying again at a hotel. This study uses a quantitative method by presenting data variables in a structured, comprehensive, valid, and accountable manner. The sample consists of 100 visitors who have previously stayed at Hotel Salak Bogor, selected using a random sampling technique. The results of the study show that good service quality can influence the hotel's room occupancy rate, which in turn impacts the hotel's main revenue derived from room sales/rentals. The level of service quality is also perceived by consumers, which indirectly affects their interest in returning to staying at the hotel in the future. Therefore, the intention to revisit is determined by the quality of service provided to consumers.
Authors: Sekolah Tinggi Pariwisata Bogor, Jl. Curug Mekar No. 17, Yasmin. Kota Bogor, Jawa Barat 16113, Indonesia, Damas Aryo Anggoro, Dimas Aryo Baskoro, Sekolah Tinggi Pariwisata Bogor, Jl. Curug Mekar No. 17, Yasmin. Kota Bogor, Jawa Barat 16113, Indonesia
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409959464