Work

Unleashing the Power of LEGO ® in Teaching Strategic Management

Year: 2025

Type: article

Abstract: Understanding key concepts and theories in strategy is essential for students to know why some firms outperform others. Traditional teaching methodologies, such as case studies and simulations, can help students understand and apply the key concepts/theories in a real-world scenario. However, relying too much on case studies and simulations may cause fatigue. Some mature students may find these teaching methodologies less appealing due to their advanced working experience. This paper outlines an innovative experiential learning exercise that transcends traditional teaching methodologies and offers a unique avenue for students to engage with theoretical frameworks. This teaching approach incorporates LEGO ® sets as a learning tool to enhance the internal assimilation of strategic concepts, such as the resource-based view, while providing students with a memorable and enjoyable experience. It also catalyses cognitive assimilation to ensure long-term retention, fostering collaboration and team-building and encouraging communication, and problem-solving.

Source: Management Teaching Review

DOI: 10.1177/23792981251335907

Author: Tao Wang

Institution: University of Bristol

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: hybrid

Estimated APC paid: $3,400