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AI Empowers the Construction of Marketing Courses in Application-Oriented Universities——From the Perspective of OBE Teaching Philosophy

Year: 2024

Type: conference-paper

Abstract: In recent years, the disruptive development of Artificial Intelligence (AI) technology has triggered a series of industrial changes. How to cultivate the digital and intelligent literacy of students in marketing majors to meet the needs of marketing marketing is a huge challenge facing the marketing marketing course. In this context, based on the AI technology environment and from the perspective of OBE education philosophy, starting from the market's demand for graduates majoring in marketing, this article redesigns the teaching objectives, teaching content and methods, and teaching evaluation methods of marketing courses to cultivate modern intelligent marketing talents that meet market demand.

DOI: 10.1145/3722237.3722279

Authors: Si Tao, Hua Liu, Suyuan Wang

Institutions: Guangzhou Institute of Science and Technology, Xi'an Jiaotong University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: gold

OpenAlex ID: W4409965603

FWCI:

Cites: 3

Cited by:

Related to: 10