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Interpersonal communication patterns of Aisyiyah in cultural da'wah activities in isolated tribal communities

Year: 2025

Type: article

Abstract: This study aims to analyze the interpersonal communication patterns employed by PDA Banggai in their cultural dakwah activities directed at indigenous and isolated communities. The research adopts a case study approach. Data collected through in-depth interviews and document analysis. Data were thematically analyzed to identify PDA Banggai's interpersonal communication strategies. The findings indicate that PDA Banggai applies an adaptive form of interpersonal communication that emphasizes trust-building, the use of local languages, and collaboration with stakeholders. This approach is rooted in the values of Al-Ma’un, integrating religious messages with cultural contexts. The success of cultural dakwah hinges on context-sensitive interpersonal communication that respects local traditions. These findings offer insights into faith- and culture-based empowerment strategies among indigenous and marginalized communities

Source: Jurnal Komunikasi

DOI: 10.20885/komunikasi.vol19.iss2.art12

Authors: Erwin Rasyid, Hari Akbar Sugiantoro, Dinara Maya Julijanti, Moch Imron Rosyidi, Achdiar Redy Setiawan

Institutions: Universitas 'Aisyiyah Yogyakarta, Universitas Trunodjoyo Madura, Universiti Sains Malaysia

Language: English

Topic: Islamic Finance and Communication

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409967162

FWCI: 1.844

Cites:

Cited by: 1

Related to: 10