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Optimalisasi Pemberdayaan Mitra Sb Gallery: Strategi Peningkatan Kelembagaan Dan Pemasaran Umkm Kerajinan Reog Ponorogo

Year: 2025

Type: article

Abstract: This study aims to analyze the impact of the SB Gallery partnership empowerment program on institutional strengthening and marketing strategies for MSMEs in Reog Ponorogo crafts. The methods employed include training, mentoring, and providing tools and raw materials. The results indicate that the program successfully improved business management quality, product standards, and expanded market reach through digital platforms. With continued support, SB Gallery is expected to make a greater contribution to the preservation of Reog art and the growth of the creative economy in Ponorogo.

Source: Jurnal Pengabdian Masyarakat BAKTI KITA

DOI: 10.52166/baktikita.v6i1.8030

Authors: Umi Isnatin, Lufy Ditya Cahyanti, Bambang Setyo Utomo, Aziz Mustafa

Institution: University of Darussalam Gontor

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4409968421

FWCI:

Cites: 1

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Related to: 10