Work

Swipe right for baby care: longitudinal insights of prenatal care app adoption

Year: 2025

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-09-2024-0695

Authors: G. Sowmya, Aruna Polisetty, Debarun Chakraborty, Eugene Cheng-Xi Aw

Institutions: Vellore Institute of Technology University, UCSI University, City University of Macau

Language: English

Topic: Mobile Health and mHealth Applications

Subfield: General Health Professions

Field: Health Professions

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4409968430

FWCI: 1.168

Cites: 51

Cited by: 1

Related to: 10