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Marketing practices and efficiencies of horticultural-based farmer producer organizations in Telangana state

Year: 2025

Type: article

Abstract: The present study was conducted to examine the marketing practices and estimate the marketing efficiencies of horticulture-based Farmer Producer Organizations (FPOs) in Telangana state. A total of 14 FPOs seven each categorized as Good Performing (GPFPOs) and Non-Performing (NPFPOs) were selected using a multi-stage sampling approach. The analysis reveals that GPFPOs exhibited superior marketing practices such as branding, export orientation, and better post-harvest handling. Marketing efficiency was assessed using both Shepherd’s method and Acharya’s approach. Results showed that GPFPOs achieved significantly higher marketing efficiency due to streamlined procurement, cost control, and value-added services. The findings underscore the importance of enhanced marketing capabilities and post-harvest infrastructure to improve FPO performance.

Source: International Journal of Agriculture Extension and Social Development

DOI: 10.33545/26180723.2025.v8.i5a.1854

Authors: Gadde Sai Siva Rama Krishna, Marepally Udaya Sindhu

Institution: University of Agricultural Sciences, Bangalore

Language: English

Topic: Agricultural Economics and Practices

Subfield: General Agricultural and Biological Sciences

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDG: Zero hunger

Open Access status: diamond

OpenAlex ID: W4410014814

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