Year: 2025
Type: article
Abstract: In today's dynamic business environment, organizations increasingly recognize employee branding as a key strategic tool for gaining a competitive edge. Employee branding, which involves the internalization of corporate values and culture by employees, significantly enhances organizational reputation, customer satisfaction, and employee loyalty. This article examines the concept of employee branding and its influence on competitive advantage through a comprehensive literature review. By analyzing theoretical perspectives and empirical studies, the paper emphasizes that a strong employee brand can lead to sustained competitive advantage across industries and Businesses. The findings indicate that organizations investing in a robust employee brand are more likely to achieve improved performance outcomes, such as higher employee engagement, customer loyalty, and market differentiation.
Author: Belal Dahiam Saif Ghaleb
Institution: Sakarya University
Language: English
Topic: Employer Branding and e-HRM
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410026073