Work

Determinants of Sabah Tamu Business Operator's Motivation to Remain in the Tamu Business

Year: 2024

Type: article

Abstract: The Tamu, the traditional market known in Sabah, is a platform for entrepreneurial activity. This study aims to determine factors influencing Sabah Tamu business operator's motivation to remain in the Tamu business. The self-administered questionnaires were distributed through in-person survey and online survey. There were 125 questionnaires successfully gathered for data analysis. The findings showed that entrepreneurs' attitude, skill and resources positively affect the Tamu business operator's motivation to remain in the Tamu business. However, socio-cultural has no significant relationship with the motivation to remain of Sabah Tamu operators. The study results provide insight into the Tamu business operator's motivation to remain in the Tamu business, which government agencies may consider mitigating the adverse financial impact faced by the operator of the Tamu through relevant regulations and support programmes.

Source: Malaysian Journal of Business and Economics (MJBE)

DOI: 10.51200/mjbe.v11i2.5807

Authors: Jaratin Lily, Sidah Idris, Zuraidah Jamrin, Al Nasrie Weli

Institution: Universiti of Malaysia Sabah

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

Funder: Universiti Malaysia Sabah