Year: 2025
Type: article
Abstract: This research is to determine the achievemnt motivation, power and affiliation of the Daway Group to preach using the traditional art of wayang golek. The research method used is descriptive qualitative using Needs Theory by David McClelland (1960). The research results showed that the Daway Group's motivation to achieve achievements was triggered by the desire to receive awards in the aspects of cultural preservation, becoming a professional group and developing business. Then, the Daway Group's motivation to have power was triggered by the desire to have popularity and religious authority. And finally, the Daway Group's motivation to have an affiliation was triggered by the desire to have an identity and the desire to develop a community.
Authors: Gina Nabillah, Jujun Junaedi, Uwes Fatoni
Institution: Sunan Gunung Djati State Islamic University Bandung
Language: English
Subfield: Cultural Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410076599