Year: 2024
Type: article
Abstract: This article aims to find out how to use persuasive communication techniques on the TikTok account @syam_elmarusy using five methods, namely Association, Integration, Pay off and Fear Arousing, Icing, Red Hearing techniques. The research method used is a descriptive method with a qualitative approach. Researchers analyzed 15 video content which contained persuasive communication techniques in it. The results of this research show that of the 15 video contents, there are 3 videos with the Association Technique, 3 videos with the Integration Technique, 3 videos with the Pay off and Fear Arousing Method, 3 videos with the Icing Method, 3 videos with the Red Hearing Method.
Authors: Devi Ulfah Sopiah, Siti Sumijaty, Tata Sukayat
Institution: Sunan Gunung Djati State Islamic University Bandung
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410076762