Work

Tradition in transition: how cultural elements in product design influence consumer purchase intention

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-12-2024-1879

Authors: Joti Kumari, Yongzhong Yang, Jai Kumar

Institutions: Sichuan University, Jiangsu University

Language: English

Topic: Cultural and Communication Design Research

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410097056

FWCI: 7.344

Cites: 61

Cited by: 1

Related to: 10