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It just would not work for me: perceived preference heterogeneity and consumer response to AI-driven product recommendations

Year: 2025

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-02-2023-0082

Authors: Luping Sun, Yanfei Tang, Xinyi Ma

Institutions: Central University of Finance and Economics, Shanghai Jiao Tong University

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4410097113

FWCI: 5.403

Cites: 94

Cited by: 13

Related to: 10