Year: 2024
Type: article
Study design: Observational Study
Abstract: The purpose of this study is to prove the relationship between the use of Instagram CoppaMagz and the fulfillment of information needs of its followers. The research method used is a survey method with a quantitative approach, utilizing the Uses and Gratification theory. The study examines the usage intensity and media content related to BTS figures on the Instagram CoppaMagz platform. The research findings show that: (1) there is a relationship between the intensity of Instagram CoppaMagz use and the fulfillment of followers' information needs; (2) there is a relationship between the content of BTS figures on Instagram CoppaMagz and the fulfillment of followers' information needs. Overall, it can be concluded that there is a relationship between the use of Instagram CoppaMagz and the fulfillment of followers' information needs.
Source: Annaba Jurnal Ilmu Jurnalistik
Institution: Sunan Gunung Djati State Islamic University Bandung
Language: English
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
Open Access status: bronze
OpenAlex ID: W4410098150
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