Work

AI-powered chatbots in Meta marketing (Facebook and Instagram): A game-changer for brand communication and engagement in e-commerce industries

Year: 2025

Type: article

Source: Journal of Information Technology Teaching Cases

DOI: 10.1177/20438869251338322

Authors: Surjadeep Dutta, Arivazhagan Ramanathan, GB Sakthi Prasath, TS Edwin

Institutions: SRM Institute of Science and Technology, Presidency University

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4410099149

FWCI: 2.563

Cites: 2

Cited by: 6

Related to: 10