Work

Boosting customers’ e-word of mouth in online shopping platforms: the role of artificial intelligence through a mixed-methods approach − a Vietnamese perspective

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Asia Business Studies

DOI: 10.1108/jabs-08-2024-0476

Authors: Khuong Thanh Nguyen, Nhat Tan Pham, Vo Thi Ngoc Thuy, Michal Pilík

Institutions: Tomas Bata University in Zlín, Ho Chi Minh City University of Law, Vietnam National University Ho Chi Minh City, University of Economics Ho Chi Minh City

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4410101214

FWCI: 1.237

Cites: 83

Cited by: 3

Related to: 10