Work

Multiple social roles increase risk-taking in consumer decisions

Year: 2025

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2025.115424

Authors: Dan Liu, Xiaobing Xu, Zheng Yang

Institutions: Fudan University, Guangxi University, Liaoning University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G8311198320

OpenAlex ID: W4410105337

FWCI: 0.952

Cites: 53

Cited by: 1

Related to: 10