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Pemberdayaan UMKM Melalui Tata Kelola Terpadu Pasar Rakyat Terintegrasi Pesantren Ngalah Purwosari, Pasuruan

Year: 2025

Type: article

Abstract: The empowerment of Micro, Small, and Medium Enterprises (MSMEs) through the management of integrated pesantren community markets in Purwosari District, Pasuruan, aims to enhance local economic welfare and create a more organized market environment. This program involves collaboration between pesantren, the village government, and local communities to relocate MSMEs, which were previously selling on the roadside, to a more structured market. The provided assistance includes training on digital marketing, product quality improvement, and integrated market management. As a result, the program successfully increased market access for MSMEs, improved product quality, and expanded market reach through digital technology. This integrated pesantren community market not only created an ecosystem that supports local economic growth but also made a positive contribution to community-based economic empowerment.

Source: Humanist Journal

DOI: 10.59689/1cjkh612

Authors: M. Dayat, Sukamto Sukamto

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, No poverty, Industry, innovation and infrastructure, Zero hunger

Open Access status: bronze

OpenAlex ID: W4410107196

FWCI:

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