Year: 2025
Type: article
Abstract: Ride-hailing services have become an essential part of urban mobility. "Drive On" aims to offer an efficient, safe, and cost-effective transportation solution, similar to Rapido, catering to daily commuters. This research paper discusses the app's development, key features, market potential, challenges, and future prospects. The rise of ride-hailing platforms such as Uber, Lyft, and Ola have revolutionized urban mobility, offering flexible work opportunities to millions of drivers worldwide. This review paper explores the economic, social, and technological aspects of driving on ride-hailing apps, focusing on driver earnings, working conditions, algorithmic management, and regulatory challenges. It examines the impact of gig work on labour markets, driver job satisfaction, and financial sustainability. Furthermore, the study analyses how ridehailing affects urban congestion, traffic patterns, and environmental sustainability. The paper also highlights the evolving role of artificial intelligence (AI) and data-driven decision-making in ride-matching, surge pricing, and driver performance evaluation. While ride-hailing offers flexibility and income opportunities, concerns regarding job security, income volatility, and regulatory compliance remain prominent. The review concludes by discussing future directions for research and policy interventions that can improve driver welfare and ensure the long-term sustainability of the ride-hailing ecosystem.
Author: Nirdesh Kumar
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410122904