Optimal Product Quality and Live Streaming Introduction Strategy for Brand Owners Considering Information Interaction and Deceptive Promotion
Year: 2025
Type: article
DOI: 10.1002/mde.4551
Authors: Cuihua Zhang, Xiangru Zhao, Henry Xu
Institutions: Northeastern University, The University of Queensland
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
Award: 考虑复杂情形的服务供应链质量控制容错策略研究
OpenAlex ID: W4410125022