Year: 2025
Type: article
Abstract: AI-driven personalization represents a transformative force in customer engagement, utilizing advanced algorithms to deliver tailored experiences at individual levels. This article explores the architectural foundations, core algorithms, implementation challenges, evaluation frameworks, and industry-specific applications that power modern personalization systems. From collaborative filtering and deep learning networks to real-time processing engines and privacy-preserving techniques, the technological ecosystem supporting personalization continues to evolve rapidly. The discussion addresses how organizations overcome critical challenges including cold-start problems, data sparsity, and filter bubbles while measuring success through both technical and business metrics. By examining applications across e-commerce, media, finance, healthcare, education, and retail sectors, the content illuminates how domain-specific adaptations create value through dynamic pricing, adaptive interfaces, customized recommendations, and seamless omnichannel experiences.
Author: Sai Kumar Bitra
Institution: Jawaharlal Nehru Technological University, Hyderabad
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4410127432