Work

Product scarcity effect and marketing strategy: evidence from wine ranking data (1988–2022)

Year: 2025

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-01-2024-0029

Author: Jiyoon An

Institution: Fayetteville State University

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410128092

FWCI:

Cites: 81

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Related to: 10