Year: 2025
Type: article
Abstract: In the current wave of digitalization, enterprises are facing the urgent need for transformation and upgrading. This study takes Mengniu Dairy as an example to explore the impact of digital transformation on enterprises. The background of the study lies in the fact that Mengniu Dairy, as a leading enterprise in China's dairy industry, has a typical digital transformation practice. The research theme focuses on the strategy, and implementation path of digital transformation and its impact on enterprise performance. The research methodology adopts a case study and literature analysis, by summarizing the concept of digital transformation and introducing the fundamental theories of enterprise digital transformation, collecting and analyzing Mengniu Dairy's public information, internal reports, and relevant industry data, and analyzing the process of its digital transformation. The research questions include how Mengniu Dairy has improved its operational efficiency, optimized its products and services, and enhanced its market competitiveness through digital transformation. The study concludes that Mengniu Dairy's digital transformation has effectively improved its overall performance, providing valuable reference and practical experience for the digital transformation of the dairy industry and even traditional enterprises.
Author: Xinyu Cui
Institution: Shanxi University of Finance and Economics
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4410128378