Visual attention, brand personality and mental imagery: an eye-tracking study of virtual reality (VR) advertising design
Year: 2025
Type: article
Authors: Lijie Zhou, Fei Xue, Matthew H. Barton
Institutions: Southern Utah University, University of Southern Mississippi
Language: English
Subfield: Human-Computer Interaction
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4410138131