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Pengaruh Penggunaan Financial Technology dan Media Sosial terhadap Peningkatan Pendapatan di UMKM Sidoarjo

Year: 2025

Type: article

Abstract: The primary objective of this paper is to effect of the use of Financial Technology (FinTech) and Social Media on Increasing MSME Income in Sidoarjo. With the existence of Financial Technology, it will be easier to manage finances and make transactions, while Social Media has an important role in marketing and branding. A quantitative research approach was used for this investigation. Primary data was collected through questionnaires distributed to 30 participating MSMEs in Sidoarjo Regency. The data obtained will be analyzed using the SPSS 24 application to. Research results reveal that Financial Technology and Social Media simultaneously have a positive and significant effect on increasing MSME income, where FinTech can increase the efficiency of transactions and financial management and Social Media has a greater impact on increasing market reach, as evidenced by the t-count value of 32.585> t table, which is 3.354 and sig. value of 0.000 <0.05.

Source: OPTIMAL Jurnal Ekonomi dan Manajemen

DOI: 10.55606/optimal.v5i2.5726

Authors: Nikmatul Lailiyah, Chairil Anwar

Institution: Universitas Nahdlatul Ulama Sidoarjo

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: hybrid

OpenAlex ID: W4410145082

FWCI:

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