Year: 2025
Type: article
Abstract: Digital transformation has driven companies to adopt innovative digital marketing strategies to enhance competitiveness in an increasingly competitive business era. This study examines the role of innovation in digital marketing strategies, such as search engine optimization (SEO), social media marketing, and data analytics. A literature review approach was used to identify key elements of effective marketing strategies. The results show that adopting digital technology can expand market reach, improve operational efficiency, and create personalized customer experiences. These findings highlight the importance of continuous innovation and technological adaptation to address market changes. Thus, this study provides practical guidance for companies to design relevant and competitive digital marketing strategies.
Author: Debora Silvia Hutagalung
Institution: Politeknik Negeri Medan
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4410145139