Work

Scroll, watch, engage? A data-driven content analysis of celebrity physicians’ health video strategies on Douyin

Year: 2025

Type: article

Source: Journal of Information Communication and Ethics in Society

DOI: 10.1108/jices-02-2025-0037

Authors: Xin Zhang, Syafila Kamarudin, Qing Qing Tang, Xuan Tai Liu

Institutions: Universiti Putra Malaysia, Shandong University of Art and Design

Language: English

Topic: Social Media in Health Education

Subfield: Health

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4410152491

FWCI: 5.582

Cites: 72

Cited by: 5

Related to: 10