Engineering and Psychological Principles of Alternative Text Organization in Digital Environments of Cultural Institutions
Year: 2025
Type: article
Abstract: This study examines the principles of organizing alternative text (Alt-text) in digital environments, using the website of the Russian Museum as a case study. The research analyzes the cognitive aspects of Alt-text per-ception among visually impaired users and explores methods for optimizing audio descriptions for this user group. An experimental study involving 88 respondents confirmed the hypothesis that emotionally expressive Alt-text is perceived more comprehensively by visually impaired individuals compared to neutral descriptions. A positive correlation was identified between the degree of comprehension of the description and the number of epithets used by respondents when recalling the content (r = 0.52). Based on the findings, recommendations have been developed for creating accessible Alt-text to enhance the inclusivity of cultural institution websites. These recommendations include identifying and describing the primary compositional element, providing de-scriptions of secondary elements and the background, and conveying the sensory experience evoked by the image.
Authors: Polina A. Belimova, Eleonora A. Safronova, Alena F. Dzhumagulova, Andrei A. Balkanskii, Andrey S. Mironov, Igor V. Klimov
Language: English
Subfield: Human Factors and Ergonomics
Field: Social Sciences
Domain: Social Sciences
SDG: Reduced inequalities
Open Access status: diamond
OpenAlex ID: W4410157747