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Generative AI’s Disruption on Intellectual Property Landscape in Brazil: A Sociotechnical and McLuhan tetrad Analysis

Year: 2025

Type: conference-paper

Abstract: Generative AI (GenAI) introduces transformative challenges and opportunities to Intellectual Property (IP) processes in countries like Brazil, where existing laws, such as Copyright and IP Laws, do not explicitly account for AI-generated nuances. This paper explores the emerging idea behind GenAI’s impact and disruptive potential on the current Brazilian IP landscape. Using a qualitative approach, we apply McLuhan’s tetrad analysis, informed by Sociotechnical Theory, to identify potential enhancements, obsolescence, retrievals, and reversals that GenAI can bring to IP management in Brazil. Our contributions include advancing the understanding of the influence of GenAI on IP and offering preliminary insights for stakeholders to address emerging challenges and optimize opportunities in Brazil’s evolving IP scenario.

DOI: 10.5753/sbsi_estendido.2025.246835

Authors: Allysson Allex Araújo, Marcos Kalinowski, Elias Pereira Júnior, Emerson B. Tomaz, Catarina Costa

Institutions: Universidade Federal do Cariri, Pontifícia Universidade Católica do Rio de Janeiro, Universidade Federal do Ceará, Universidade Federal do Acre

Language: English

Topic: Law, AI, and Intellectual Property

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

SDGs: Industry, innovation and infrastructure, Peace, justice, and strong institutions

Open Access status: gold

OpenAlex ID: W4410158710

FWCI:

Cites: 7

Cited by:

Related to: 10