Year: 2025
Type: article
Abstract: Artificial Intelligence (AI) is currently on the path of transforming the financial sector with AI-based Customer Relationship Management (CRM), cybersecurity and financial banking ecosystem.Predictive analytics, personalized recommendations, and automated support from AI-powered CRM systems give customers faster and better customer engagement, which enhances customer retention and makes operations more efficient.Machine learning and real-time anomaly detection are changing threat detection, fraud prevention, and risk assessment to use in cybersecurity, as well as using AI to mitigate cyber threats with unheard-of accuracy.At the same time, AI is disrupting the way banking ecosystems are being redefined to offer hyperpersonalization of financial services, optimization of credit risk models, and even more efficient regulatory compliance.In this paper, we first examine how AI impacts these critical areas and how financial institutions employ AI to innovate, protect security, and improve the customer experience.Furthermore, it also speaks about the problems of AI adoption, such as ethical concerns and data privacy problems, among others.With the ongoing development of AI, financial institutions pay attention to the admission of the process between innovation and compliance and disclose loyalty and trust.The integration of AI will be key to the strategic future of finance and a more secure, customer-centric, and resilient financial landscape.
Author: Arun Kumar Mittapelly
Language: English
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4410162497