Work

Understanding Loyalty in a Political Marketing Context: What Makes Voters Loyal to a Political Party?

Year: 2025

Type: article

Source: Journal of Political Marketing

DOI: 10.1080/15377857.2025.2491328

Authors: Peter Schofield, Peter Reeves

Institutions: Sheffield Hallam University, University of Salford

Language: English

Topic: Electoral Systems and Political Participation

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410177570

FWCI: 3.927

Cites: 101

Cited by: 1

Related to: 10