Year: 2025
Type: article
Abstract: This paper argues that the Indian telecommunication market leader, Reliance Jio needs to scale out globally. Although the company had been successful within the country, the Indian market is now saturated and hambled by intense competition from home players. Possibilities of going abroad allow scope for scale benefits, brand building, and growth. Benchmark it with global leaders Airtel and Vodafone using Porter's Diamond Model and Value Pyramid Analysis, in addition to such consumer segmentation and financial analysis. Strategic partnerships along with strategic investments on higher technologies like 5G and 6G, followed by proactive regulatory compliance, would be built on key findings. The actionable recommendations in this study propose for Jio a global expansion approach around offering market-specific bundling and continuous innovation, which would be a better approach toward attaining sustainable competitive advantage in the dynamic global telecommunications landscape.
Source: OPJU Business Review
Authors: Ashutosh Raaj, Saundrya Nair, Saundrya Nair
Institution: Indian Institute of Technology Bombay
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4410178034