Work

AI in Market Research and Advertising: Bias in AI Algorithms and Its Impact on Local Businesses

Year: 2024

Type: article

Abstract: This research paper delves into the utilization of AI in market research and advertising, emphasizing the identification of biases within AI algorithms and their impact on local businesses.Employing a mix of literature review, data analysis, and a hypothetical survey dataset, the study aims to shed light on the current AI landscape in marketing, the inherent biases in AI systems, and their subsequent effects on local enterprises.The findings aim to enrich the discussion on ethical AI practices and propose recommendations to mitigate biases in AI-driven market research and advertising.

Source: International Research Journal of Education and Technology (IRJET).

DOI: 10.70127/irjedt.vol.8.issue03.2382

Author: Sagar Sanjiv Samaya

Institution: IMS Unison University

Language: English

Topic: Ethics and Social Impacts of AI

Subfield: Safety Research

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4410184545

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