Year: 2025
Type: article
Abstract: The fast-paced digital change and rising competition forces product companies to develop innovative strategies and optimize their revenue growth. As a strategic enabler, Generative AI (GenAI) provides revolutionary capabilities for personalizing customer interactions while automating content production to boost lead conversion and improve marketing effectiveness. The article examines methods for embedding GenAI into marketing and sales processes to drive faster business expansion. Product companies that use AI to generate dynamic content and perform rapid A/B testing alongside predictive customer data analysis achieve faster and more intelligent business decisions which boost sales performance. Organizations can develop sustainable AI-powered sales engines which exceed traditional models by following real-world use cases, frameworks and visual insights.
Author: Jyoti Kunal Shah
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4410189949