Work

Research on the Development Strategies of Digital Intelligence Skills for E-marketing Based on the ADDIE Model

Year: 2024

Type: conference-paper

Abstract: As the information technology advances by leaps and bound, the application of digital intelligence to education is becoming increasingly important. E-marketing, as a merging marketing subject, requires more digital and intelligent technologies; thus, how to incorporate digital intelligence into this course makes a major problem needs to be resolved. In response to it, this study employs the ADDIE model, i.e. analyze, design, develop, implement and evaluate, and demonstrates how to introduce digital intelligence to each phase. It is expected to optimize the teaching design for e-marketing course in universities and improve the students’ practical skills and innovative thinking, providing them with the ability to better adapt to new industries.

Source: International Conference on Information Education and Artificial Intelligence (ICIEAI)

DOI: 10.1145/3724504.3724642

Authors: Yue Wang, Lanruoyun Long, Jieping Liu

Institution: Chengdu Neusoft University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: bronze

OpenAlex ID: W4410210383

FWCI:

Cites: 5

Cited by:

Related to: 10