Work

Social Innovation for BUMDES Bicak Makmur: Sustainable Partnerships in Local Crafts Production and Marketing

Year: 2025

Type: article

Abstract: Purpose: This activity aims to enhance economic independence in Bicak Village by developing local craft products from regional resources, focusing on products like knitted bags and accessories made from unique natural materials. Method: The program employs a community partnership empowerment approach, including observation, training in production and management, and support in website creation and digital marketing to enhance local skills in production, management, and marketing. Practical Applications: Activities include socialization and training in efficient raw material utilization and creative enhancement, financial management, website development, and digital marketing. These efforts improved production quality dan marketing capabilities, enabling participants to expand their market reach through digital platforms effectively. Conclusion: Bicak Village faces challenges in expanding market reach for local crafts and limited production and material management skills. This community service program provides solutions through training in production, management, and digital marketing via social media.

Source: Jurnal Pengabdian Masyarakat

DOI: 10.32815/jpm.v6i1.2393

Authors: Tatas Ridho Nugroho, Tomy Rizky Izzalqurny, Muhammad Fuad, Riska Dwi Aprilia, Nabila Aura Dewanti

Institution: State University of Malang

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, No poverty, Industry, innovation and infrastructure, Partnerships for the goals, Responsible consumption and production

Open Access status: diamond

Funder: Universitas Negeri Malang