Year: 2025
Type: article
Study design: Observational Study
Abstract: This study examines the impact of "Mann Ki Baat," a monthly radio program initiated by the Prime Minister of India, on social awareness among rural populations in Maharashtra. Given the significant challenges faced by rural communities in accessing reliable information, "Mann ki Baat" serves as a crucial platform for disseminating knowledge on various social issues, including health, education, sanitation, and empowerment. Through a mixed-methods approach, including surveys and interviews conducted across selected villages, the research investigates how specific themes presented in the program resonate with rural audiences and influence their perceptions and behaviors. Preliminary findings indicate that "Mann Ki Baat" has enhanced awareness regarding critical issues such as health initiatives and educational opportunities, with many respondents citing the program as a key source of information. Additionally, the study explores the role of community engagement and feedback in shaping the program's effectiveness, highlighting how grassroots participation can amplify its reach and relevance. By situating the analysis within the broader context of government communication strategies and rural development, this research contributes to the understanding of the intersection between media and social change. It also underscores the need for continued efforts to improve information dissemination in rural areas, particularly in light of the unique challenges posed by socio-economic disparities.
Source: Universal Research Reports
Authors: Preeti Raina, Vijay Singh
Institution: Jaipur National University
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
SDG: No poverty
Open Access status: diamond
Funder: Osmania University
OpenAlex ID: W4410220708