Year: 2021
Type: preprint
Abstract: The COM-B model of behaviour is widely used to identify what needs to change in order for a behaviour change intervention to be effective. It identifies three factors that need to be present for any behaviour to occur: capability, opportunity, and motivation. These factors interact over time so that behaviour can be seen as part of a dynamic system with positive and negative feedback loops. Motivation is a core part of the model, and the PRIME Theory of motivation provides a framework for understanding how reflective thought processes (Planning and Evaluation processes) and emotional and habitual processes (Motive and Impulse/inhibition processes) interact at every moment, leading to behaviour (Responses) at that moment.
Source: Qeios
DOI: 10.32388/ww04e6.3
Authors: Robert West, Susan Michie
Institutions: University of London, University College London
Language: English
Subfield: Applied Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410221783