Work

Feasibility and Acceptability of a Multimedia Childbirth Education Intervention for Black Women and Birthing People and Their Birth Companions

Year: 2025

Type: article

Abstract: Background/Objectives: This study aimed to evaluate a novel, theory-informed multimedia learning intervention (an animation and a game) designed to target Black Women and Birthing People (BWBP) and their companions as catalysts for change in improving maternal health communication disparities. Methods: We used an explanatory sequential mixed-method design to examine the feasibility and acceptability of the intervention. A total of 135 BWBP completed a survey; 14 participated in follow-up interviews. Results: The participants reported high levels of feasibility, acceptability, and appropriateness of the intervention. The knowledge scores improved significantly after exposure to the animation and game; the intentions to use and share the intervention were also high. The participants scored moderately for agency and self-efficacy after exposure to the intervention, suggesting that there may still be a need for more messages to support BWBP. Conclusions: These promising results lay a foundation for elucidating the role of communication in addressing maternal health disparities and demonstrates the importance of a holistic approach to maternal health that intervenes at the community level (via the family care team) to impact the interaction with the institution level (the healthcare team).

Source: Healthcare

DOI: 10.3390/healthcare13101106

Authors: Soroya Julian McFarlane, Tamora Callands, Diane B. Francis, Andrea Swartzendruber, Divya S

Institutions: University of Georgia, Northeastern University

Language: English

Topic: Cultural Competency in Health Care

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: Good health and well-being, Reduced inequalities, Gender equality, Quality education

Open Access status: gold

Estimated APC paid: $3,258