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Human-like or robot-like AI chatbots? Consumer’s preference of the anthropomorphism of AI chatbots under the advance selling

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-12-2024-1927

Authors: Mengmeng Zhang, Yuandong Xu, Yifan Huang, Huanzhang Wang

Institutions: Jiangnan University, University of Nottingham, Hong Kong Polytechnic University

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4410241670

FWCI: 4.948

Cites: 52

Cited by: 12

Related to: 10