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Research and Enlightenment of Expanding Economic Benefits of Professional Sports League – Take NBA as an Example

Year: 2024

Type: article

Abstract: With the continuous development of economy, society and national economy, the public's attention and interest in sports increase, the professional sports league as become a new growth point of the national economy in the whole country, and the economic benefits generated by it are increasing day by day in the world. The rapid economic development of professional sports alliances has promoted the prosperity of the sports industry. The highly commercial operation mode and makes profits through ticket sales, media broadcast rights, sponsor cooperation and other ways. The high income of star athletes has a significant impact on the economic and social influence of the alliance. Taking NBA as an example to analyze how professional sports leagues expand the market. In the past, it were summarized and further studied. This paper will study the development ideas and strategies of NBA, to achieve a comprehensive understanding of the profit model of professional sports leagues, and to provide reference for the development of other sports leagues.

Source: Transactions on Economics Business and Management Research

DOI: 10.62051/j3j09z70

Authors: Chenyu Li, Libin Tian, Jiaru Yu, Yilong Zhou

Institutions: Soochow University, Suzhou University, Shanghai University of Sport, Jilin University, Zhejiang Normal University

Language: English

Topic: Sports Analytics and Performance

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4410241956

FWCI:

Cites: 1

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Related to: 10