Year: 2024
Type: article
Abstract: As a fast-growing emerging industry, the development prospects of the e-commerce industry have attracted much attention. The profitability of companies has always been a vital aspect of evaluating the prospects of enterprises, so how to scientifically and reasonably evaluate the profitability of enterprises has been discussed. This study is based on the DuPont analysis method to analyze the return on equity, sales net profit margin, total asset turnover rate, and equity multiplier of Meituan, a representative enterprise in the food and beverage delivery field. It is ultimately found that the main reasons for lowering Meituan's profitability are high sales costs, poor debt structure, and high dividend payout ratio. Corresponding optimization suggestions were proposed, which have reference significance for improving Meituan's profitability and enhancing the profitability of other e-commerce related industries.
DOI: 10.62051/qq62zh93
Author: Xiaoqing Zhou
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410242268