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Research shows chronic underinvestment in nonprofit volunteer recruitment

Year: 2025
Type: article
Abstract: Research shows chronic underinvestment in nonprofit volunteer recruitment N ew research from the Points of Light network details a severe lack of investment in nonprofit volunteer recruitment and engagement, leading to a widespread gap in what the sector can attract and what it actually needs when it comes to volunteer labor.According to Points of Light's new report, From Nice to Necessary: Unleashing the Impact of Volunteering Through Transformative Investment, nearly a third of the nonprofit workforce is made up of volunteers, and this segment of the workforce is seen as mission critical -without these individuals, many if not most nonprofits would simply be unable to deliver their programming and make progress toward their missions.That said, about half of critical volunteer openings go unfilled each year, the group said, leaving much crucial work undone and limiting the impact these organizations have on their communities and society.Looking deeper at this issue, Points of Light said, there are some key areas where nonprofits and their funders -foundations and corporate supporters alike -are chronically underinvesting.For example:• There's insufficient data that quantifies the broader societal impact of volunteerism."While nonprofits often have data Inside This Issue 2 News Briefs: Fifth Third awards new round of Small Business Catalyst Fund grants; Merz Aesthetics extends partnership with women's soccer leagues; Wells Fargo awards $1 million for United Way programming in California.4 Corporate Profiles: A look at the giving programs of Genworth Financial, Avnet, The Travelers Companies, Analog Devices, Brookshire Brothers, M&T Bank and Smithfield Foods.
Language: English
Open Access status: bronze
OpenAlex ID: W4410242318
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