Work

Pengaruh Enviroment Karyawan dan Kepuasaan Pelanggan terhadap Total Quality Management pada UMKM di Cikarang

Year: 2024
Type: article
Study design: Observational Study
Abstract: This study aims to examine the effect of a positive work environment on customer satisfaction through the implementation of Total Quality Management (TQM) in MSMEs in Cikarang. A positive work environment is measured through [light, sound, etc.]. Customer satisfaction is measured through [conformity to expectations, interest in returning, etc.]. The research method used is quantitative by distributing questionnaires. The results of the study are expected to contribute to the development of a more effective TQM strategy in improving company performance.
Language: English
Open Access status: diamond
OpenAlex ID: W4410242710
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