Corporate Social Responsibility as a Catalyst for Employer Branding: Insights from Cavin Kare Pvt. Ltd
Year: 2025
Type: article
Study design: Observational Study
Abstract: In the evolving corporate landscape, organizations are increasingly leveraging Corporate Social Responsibility (CSR) not only as a tool for societal impact but also as a strategic element in strengthening their employer branding. This project explores the direct influence of CSR activities on employer branding, with a focus on how employee participation in such initiatives enhances organizational reputation, work-life satisfaction, and employee engagement. The study adopts a descriptive research design and utilizes random sampling to collect primary data through a 21 Likert-scale questionnaire distributed among employees. Key variables analyzed include awareness of CSR, participation in socially responsible programs, perceived employer brand value, and pride in association with the organization. The findings indicate that effective CSR engagement and communication contribute significantly to building a positive employer image. The project concludes with strategic suggestions for integrating CSR more deeply into employer branding efforts to attract and retain talent, foster employee pride, and improve organizational commitment.
Authors: V. Vijay Anandh, G. Rajini
Language: English
Topic: Employer Branding and e-HRM
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4410244842