Year: 2025
Type: article
Abstract: Digital transformation is changing the way organizations are structured and operate, but many of its impacts remain unclear. In this article, we break digital transformation into three key components: digitization and full-scale transformation. We then present an integrated framework that addresses not only technological changes, but also shifts in organizational structure and culture. By reviewing literature from 2018 to 2024 and examining real-world examples, from the successes of companies like Amazon and GE to the struggles seen in cases like Blockbuster and Nokia, we show that digital transformation can lead to flatter hierarchies and more agile, data-driven decision-making processes. However, challenges remain, such as cultural resistance and the difficulties of integrating legacy systems. Our findings show that successful transformation requires careful alignment of technology, culture and strategy. Moreover, we propose a diagnostic tool designed to assess an organization's digital maturity and emphasize that digital transformation is not a one-time event but a continuous strategic journey aimed at maintaining competitive advantage in a rapidly evolving digital environment.
Source: DARNIOS APLINKOS VYSTYMAS
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410245624