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Analisis Kondisi Bisnis BMT Bahtera Dalam Memasuki Pasar Industri Jasa Keuangan Syariah : Pendekatan General Electric

Year: 2025

Type: article

Abstract: This study aims to analyze the business condition of BMT Bahtera in entering the market of the syariah financial services industry using a General Electric Matrix approach. The method used in this study was in-depth interviews with the internal informant from BMT. The research result shows that BMT Bahtera’s strength is on the digitalization services, Human Resources competencies and saving and financing products innovation. Despite recently entering the Purwokerto territory, the business is growing with high potential market share using direct promotion strategy and effective institutional cooperation.

Source: Jurnal Ekonomi Bisnis dan Manajemen

DOI: 10.58192/ebismen.v4i2.3281

Authors: Ani Rohanah, Dian Fatimah Azahra, Debby Laura Sendy, Yoiz Shofwa Shafrani

Institution: Universitas Islam Negeri Profesor Kiai Haji Saifuddin Zuhri Purwokerto

Language: English

Topic: Islamic Finance and Banking Studies

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4410247642

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