Work

Analysis of Xiaomi's Oversea Expansion Strategy: The Case of Indian Market

Year: 2025

Type: article

Abstract: This paper analyzes the opportunities and challenges faced by Xiaomi mobile phones in the Indian market and explores its market strategies. It is pointed out that the Indian market offers Xiaomi opportunities such as policy advantages, huge market potential, and technological resource strengths. However, it also faces intense market competition and uncertainties in the political environment. Xiaomi has adopted market strategies in the Indian market such as cost leadership, product differentiation, and business ecosystem expansion, as well as an operational strategy that combines online and offline channels. The paper concludes with recommendations to enhance brand building, strengthen localization strategies, and reinforce risk management and government relations maintenance to improve Xiaomi’s competitiveness and brand influence in the Indian market.

Source: Frontiers in Business Economics and Management

DOI: 10.54097/a1qh4669

Authors: Zixuan Lin, Siyi Ye, Zerong He, Huashen Cao

Institution: Lingnan Normal University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: diamond

Funder: Lingnan Normal University