Year: 2025
Type: article
Abstract: In the realm of marketing, relevant stakeholders need to consider the potential consequences of non-compliance with stipulated regulations. These consequences include adverse impacts resulting from advertisements, the exploitation of certain demographics, detrimental effects on public health, and violations of legal statutes. Hence, it is essential to ensure that all aspects of e-marketing are thoroughly validated in accordance with relevant regulations and legal frameworks before its publication. This article aims to explore marketing trends for herbaceutical products and evaluate the safety regulations governing e-marketing in Malaysia. Several authorities were interviewed, and selected regulations were examined to determine whether appropriate safety measures were implemented. The findings suggest that certain regulations require reassessment to enhance safety regulations for the e-marketing of herbaceutical products.
Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA
Language: English
Subfield: Complementary and alternative medicine
Field: Medicine
Domain: Health Sciences
Open Access status: hybrid
Funder: Universiti Teknologi MARA
Award: G854476752
OpenAlex ID: W4410310354
