Year: 2025
Type: article
Study design: Observational Study
Abstract: The increasing digitalization of services has led to the emergence of online platforms for home and professional services that offer users convenience, accessibility, and speed.However, the question remains: are people truly ready to adopt such platforms if they become widely available?This study seeks to assess public readiness and willingness to adopt these online platforms while examining user preferences and evaluating the role of key influencing factors such as Perceived Usefulness, Trust & Security, Cost & Pricing, Customer Support & Dispute Resolution, and Service Availability & Variety.Using a structured questionnaire distributed to 100 participants, the study employs statistical tools, including reliability testing, factor analysis, and multiple linear regression, to explore the determinants of platform adoption.The results reveal that among all the examined factors, Perceived Usefulness is the only statistically significant predictor of adoption behavior.Other factors relevant to user perception do not have a direct significant impact on users' intention to adopt.These findings provide valuable insights to digital platform developers, entrepreneurs, and policymakers.Emphasizing platform utility, functionality, and user-centric design can increase adoption rates.The study concludes with actionable recommendations to help build platforms that align with user expectations and to remove potential barriers to widespread adoption.
Authors: Dr. Sanesh Pv, Mohammad Junaid
Institution: Lovely Professional University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4410339195